Cradle to Cradle Poster Series

CRADLE TO CRADLE “WASTE EQUAL FOOD” Respect relationship between spirit and matter. Consider all aspects of human settlement, including community, dwelling, industry and trade, in term of existing and evolving connections between spiritual and material consciousness. In many years, graphic designers, environmentalists, scientists, social workers, etc, have been trying to pursue people that we are in great danger environmentally.They want to people know that we have to stop making all those mistakes that we’ve been already make.They want to make people to understand that we have to stop massing around with great nature.They have been providing scary names of poisons that we’ve been provide.They inform us with scientific statistics and numbers of disease and toxic that we are live in. Why people are not listening? Or why people are not changing so fast?

Many times, include us, people are annoying by the numbers of unpronounceable toxic names and percentage of “might” get sick from it. Because, we are all okay from all after those toxic, we never got disease from all that. we all know that we are doing horrible job to our nature, but we have to use our creature that we already create for our conveniences. We are feel any difference from our body. So we do not have to react sensitive. Just stay calm and feel guilty about what we have done to our great nature.

All around the world, there are full of diseases and viruses. We don’t know where they came from and go. People are suffering from diseases, which some of them are even cannot pronounce and remembered. Everyday life, we have to face them in the every single second of a moment. We are getting use to be sick. We are all ill, and we don’t know why we are sick. Just doctor said so, and you just don’t feel good. When people are getting sick, they deeply understand why the health is important. Whenever they are ill, they visit doctor or hospital to cure their illness. At this moment, all their cares are their disease and cure. If someone has serious illness or incurable disease, their main focus is all about the cure and answer for better life. During the treatment, if they heard about how they get sick, they will never forget how they get sick from. Research said most of people have one single disease, at least allergy. It means that we all have at least one disease. But seems no one complain about this. Why people don’t complain about their diseases? Maybe, they don’t know what are happening in the manufacturing stage of the clothes and plastics. Also, they wouldn’t know about the toxic in PVC and their sneakers. We all don’t know for this moment that sooner or later, they will destroy our nature system and create lots of the toxic, and it also poison our bodies makes sick. People already know what’s happening around us, but they don’t really know how serious it is.They don’t feel this by their own skin.This is like the “air.” Until the air is completely gone, we are not going to realize how the air is important to us. Until this issue is all over the place, we will not realize how air is important to us and when they realize, it will be late. Our nature is gift from god, only thing we human being should do for that is say thanks, not destroy. Now we should realize how bad we are and how it will affects you on later!

Many graphic design studios have only designer and director who just try to fill the consumerism, and they are just following the money. But our studio is oringally built for the client who need the bridge or connection between client and audience. Our job of Graphic Design is the visual communication, and we can make clarity of a message in terms of visual communication, according to not only client's needs, but also client's artistic expressions. GIVE PEOPLE TO THINK, MAKE A DECISION
People in the public health care centers knows the true value of the life, and they are look forward to be better for not only their health and lives but also our surroundings, since lots of unforgivable mistakes were made by human being. »»» Every corner of building has stories? One of the people who know what is most true value of their life is probably patients and their families in the hospitals or health institutions.They are willing to change awkward situations, just right that moment, of their life. People stand on every corner of the hospital, probably, questioning every aspect of cause and effects.They are questioning and keep questioning themselves, but they don’t have the answer.They just look at the window, and only thing they can see is reflection of their unclear faces on the window.The wall is empty and clean, but they will have no idea that what is the clean means. Our poster will be their answers.The failure of human’s system in the concept of waste will be very strong persuasion methods. Most effective stand out point is our current waste system is now influenced their lives and heaths. They want to live in healthy and have a beautiful life. They will not just give up their chance.They are desperate to grab the small pieces of the hope.The hope is their answer to looking forward to get and take during the waiting for operation of their husband, wife, children, or parents. They are all in one, about the issue of health and life. One man who leans on the edge of the wall will listen what we have to say. Every corner of hospital has stories. We want to give them the answer, why, what were the problems, what made them here.They can take waste equal food issue as their own issue, and they will be the part of the “Cradle to Cradle” principle as followers. »»» We will give them a answer Our tar get place and audience are patients, families and doctors in hospitals. We want them to think about why they are there? We want to inform them what might bring them to the hospital, and how it happened. We want them to think about poisoning tiny by tiny cause diseases, just like themselves, and what they can do about it. Of course, probably there will be patients not only from disease, but also from car accident. However, even car accident patients will consider more about health then people in the amusement park or people in the street. We will provide information and atmosphere where finally people take this issue seriously. We will design 10 poster series of the “Cradle to Cradle” campaign, for advance in holding in the hospital, doctor’s office and any kind of health institutions around States, to inform them that awareness of our situation of environmental and health issues, and follow the “Cradle to Cradle” principle.

STYLE ANALYZE:
A Main idea of our visual solution is the realistic drawing with natural textures. San—serif typeface with modernism structure is the main key and overlapping of color is second. »»» Color skim Color skim of the posters should have earth tone, natural color based swatches to represent our main concept: respect relationships, between spirit and matter, also express realistic hand drawing images. Since we are dealing with environmental and health issue, color intends to be more nature tones.The texture of nature is main idea and it will be associated with our color tones. Pastel tone colors are very related with health care industries because we don’t want to hurt their feeling. Dark color should be our spot color to make differentiation from main color skim and tones. »»» Typeface UNIV- ERS Typeface for the posters will be san–serif typeface such as Univers for the body copy, but for main title: which is one word, could be abstract meaning with vetor quality of image. We have knowledge that for the body copy typefaces works better when they are serif typefaces, but in our situation: much bigger type size body copy then body copy in the book, for more readability and legibility, we choose san–serif typefaces for the body copy.

DRAMA
Series # 1 Size: 20x30”
Title: Drama
Visual treatment: Rope with slip knot
Message: Will the DirectionYou Pull ServeYour Needs?
In a world where design are unintelligent and destructive, regulations can reduce immediate deleterious effects. But ultimately a regulation is a signal of design failure. In face, it is what we call a license to harm: a permit issued by a government to an industry so that it may dispense sickness, destruction, and death at an “acceptable” rate. But as we shall see, good design can require no regulation at all. Create sate objects of long—term value. Do not burden future generations with requirements for maintenance or vigilant administration of potential dangers due to the careless creation of products, processes or standard.

COMPREHENSION
Series # 2 Size: 20x30”
Title: Comprehension
Visual treatment: Human hands holding the knife
Message: Are Your Actions True to Your Senses?
Poor design on such a scales reaches for beyond our own life span. It perpetrates what we call intergenerational remote tyranny — our tyranny over future generations though the effects of our action today.

HAVEN
Series # 3 Size: 20x30” Title: Haven
Visual treatment: High hill shoe with stairs
Message: Can Heaven be Found in a Temporary Haven?
Once you understand the destruction taking place, unless you do something to change it, even if you never intended to cause such destruction, you become involved in a strategy of tragedy. You can continue to be engaged in that strategy of tragedy, or you can design and implement a strategy of change.

ESCAPE
Series # 4 Size: 20x30” Title: Escape
Visual treatment: Perspective pencil with human finger
Message: If You Change Your Viewpoint, Would This Pencil Be Any Longer?
If human are truly going to prosper, we will have to learn to imitate natures highly effective cradle to cradle system of nutrient flow and metabolism, in which the very concept of waste does not exists,To eliminate the concept of waste means to design things such as products, packaging and systems from the very beginning on the understanding that waste does not exist. Eliminate the concept of waste. Evaluate and optimize the full life cycle of products and processes to approach the state of natural systems, in which there is no waste.

SECRET
Series # 5 Size: 20x30”
Title: Secret Visual treatment: Apple on the edge with human hand
Message: Where Will Speed Without Thought Land You?
Respect relationship between spirit and matter. Consider all aspects of human settlement, including community, dwelling, industry and trade, in term of existing and evolving connections between spiritual and material consciousness.

CIRCUMSTANCE
Series # 10 Size: 20x30”
Title: Circumstance
Visual treatment: Human hand holding book
Message: Open Mind or Closed Book?
Imagine if we were to rethink the entire concept of book, considering not only the practicalities of manufacture and use. Seek constant improvement by the sharing of knowledge. Encourage direct and open communication between colleagues, patrons, manufactures and users to link long term sustainable considerations with ethical responsibility and to reestablish the integral relationship between natural processes and human activity of change.

DISPLAY SOLUTION
Hospital is our first target place. Since general hospitals are usually huge, we divide into three most effective sections that have most possibility of successful display. First places are cafeteria area include lobby area. People usually hang out here, nothing very hurries, and they can take time to look at something to think about. So posters in this areas could be very conceptual, or most conceptual pieces then rest of posters, so people take a look at those and take some times to think about our topic. Second places are hallways. In hospital, there are lots of hallways but still empty. People in the hallway usually walk very fast or running, so usually they don’t have a time to pay attention to something. Our solution for hallways are visually shocking posters to provide full attention. It could have less information: so they don’t have to read to understand, but shocking images to understand the topic really quick. Third places are elevators. In the hospital, the only places, people just stop walking and do nothing places are elevators. They can take a time to read here, even though it is very short amount of time. Our solution for elevators is informational poster pieces that gave them a statistic and actual information. However, this is example of how to advertise or lunching or campaign, which means each poster, should work any spaces in the hospital. Other health related organizations include doctor’s office and health care centers are usually not very big. So we are planning to display our posters in the waiting room